Digital Pulp in New York City reportedly won a contract with Adidas International to develop Web sites and online promotions. Billings were not disclosed.
The Adidas account comes less than two weeks after Lee Nadler, Digital Pulp’s new president and CEO and “Lead Sherpa,” as the company Web site puts it, joined the agency after two years at ad network DoubleClick. The company’s other clients include DoubleClick, Egghead.com, AltaVista and eToys.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.