Digital Pulp in New York City reportedly won a contract with Adidas International to develop Web sites and online promotions. Billings were not disclosed.
The Adidas account comes less than two weeks after Lee Nadler, Digital Pulp’s new president and CEO and “Lead Sherpa,” as the company Web site puts it, joined the agency after two years at ad network DoubleClick. The company’s other clients include DoubleClick, Egghead.com, AltaVista and eToys.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more