Digital Pulp in New York City reportedly won a contract with Adidas International to develop Web sites and online promotions. Billings were not disclosed.
The Adidas account comes less than two weeks after Lee Nadler, Digital Pulp’s new president and CEO and “Lead Sherpa,” as the company Web site puts it, joined the agency after two years at ad network DoubleClick. The company’s other clients include DoubleClick, Egghead.com, AltaVista and eToys.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.