Digital Pulp Wins Adidas Account

Digital Pulp in New York City reportedly won a contract with Adidas International to develop Web sites and online promotions. Billings were not disclosed.

The Silicon Alley Reporter said that the first Digital Pulp-designed features will debut on adidas.com in February.

The Adidas account comes less than two weeks after Lee Nadler, Digital Pulp’s new president and CEO and “Lead Sherpa,” as the company Web site puts it, joined the agency after two years at ad network DoubleClick. The company’s other clients include DoubleClick, Egghead.com, AltaVista and eToys.

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