Girl networks make friends to promote girl fights. Oxygen and Glam Media pair up on a Web game tied to Oxygen’s new series “Fight Girls.” The show follows ten female Muay Thai fighters. (press release)
FLICKO: Michael Moore leverages YouTube to promote new movie on the healthcare system. Moore creates a YouTube group for new film SICKO and asks YouTubers to upload their “healthcare horror stories.”
Demand Media buys how-to video hub. ExpertVillage.com launched last year to work with filmmakers who engage experts and produce a dozen or more videos on a topic. (press release)
Another directory assistance ad deal. VoiceSignal partners with AdMob to power ads on its VSearch(TM) voice search service. (press release)
Blogebrity gets into ad-supported music action. Engadget founding editor Peter Rojas reportedly gets behind a new record label, called RCRD LBL, that will offer music free with advertising. The Post reports it will “merge free, exclusive music with niche blog content to offer advertisers highly targeted sponsorship opportunities.”
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more