Girl networks make friends to promote girl fights. Oxygen and Glam Media pair up on a Web game tied to Oxygen’s new series “Fight Girls.” The show follows ten female Muay Thai fighters. (press release)
FLICKO: Michael Moore leverages YouTube to promote new movie on the healthcare system. Moore creates a YouTube group for new film SICKO and asks YouTubers to upload their “healthcare horror stories.”
Demand Media buys how-to video hub. ExpertVillage.com launched last year to work with filmmakers who engage experts and produce a dozen or more videos on a topic. (press release)
Another directory assistance ad deal. VoiceSignal partners with AdMob to power ads on its VSearch(TM) voice search service. (press release)
Blogebrity gets into ad-supported music action. Engadget founding editor Peter Rojas reportedly gets behind a new record label, called RCRD LBL, that will offer music free with advertising. The Post reports it will “merge free, exclusive music with niche blog content to offer advertisers highly targeted sponsorship opportunities.”
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.