Girl networks make friends to promote girl fights. Oxygen and Glam Media pair up on a Web game tied to Oxygen’s new series “Fight Girls.” The show follows ten female Muay Thai fighters. (press release)
FLICKO: Michael Moore leverages YouTube to promote new movie on the healthcare system. Moore creates a YouTube group for new film SICKO and asks YouTubers to upload their “healthcare horror stories.”
Demand Media buys how-to video hub. ExpertVillage.com launched last year to work with filmmakers who engage experts and produce a dozen or more videos on a topic. (press release)
Another directory assistance ad deal. VoiceSignal partners with AdMob to power ads on its VSearch(TM) voice search service. (press release)
Blogebrity gets into ad-supported music action. Engadget founding editor Peter Rojas reportedly gets behind a new record label, called RCRD LBL, that will offer music free with advertising. The Post reports it will “merge free, exclusive music with niche blog content to offer advertisers highly targeted sponsorship opportunities.”
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.