GE Money and Yahoo Telemundo aim to Web-ducate U.S. Hispanics about financial matters. Weird part? This canned quote from the press release, touting “infotainment” as a good thing: “Together, GE Money and Yahoo! Telemundo have invested in yet another piece of Spanish-language infotainment to empower our U.S. Hispanic audience to achieve the ‘American Dream.'” Am I just being cynical, or is it appropriate somehow that “American Dream” is in quotes here?
More green CGM. After Treehugger’s successful “Convenient Truth” video contest sponsored by Seventh Generation, the eco-lifestyles site has partnered with MSN on a new one, called Green Theatre: A Live Earth Video Contest.
Wouldn’t we all like to affiliate our brands with terrifying natural disasters? Ace Hardware is the exclusive launch sponsor for WeatherBug’s Hurricane Command Center.
Cows Unite! A digital movement to throw down factory farm rule.Sustainable Table, the folks behind The Meatrix and Eat Well Guide sites, has a new Web initiative to drive awareness and buzz around inhumane cattle rearing. Site visitors can sign up as members and network their friends into the project. (link)
So much for Google’s famous 20 percent personal project time policy. A Valleywag source at Google reports, “20% time is pejoratively known as ‘120% time.” (link)
Polling while strolling. Here’s a quick way to get a take on the interests and affinities of mobile consumers. go2, a mobile media company, said this week its SpeedPoll mobile consumer survey product generated more than a million one-click mobile survey responses during its first phase. Of 164 different questions posed randomly to users over a nine-month period, each garnered an average 6,200 responses.
A new vertical B2B ad network for tech. GlobalSpec’s Industrial Ad Network offers banner ads on approximately 200 sites in the industrial sector and claims “millions” of impressions per month. It supports rich media and video.
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more