More NewsDigital River Buys BlueHornet

Digital River Buys BlueHornet

Acquisition brings e-mail creation, management and analytics tools under Digital River's umbrella.

E-commerce outsourcing firm Digital River acquired BlueHornet Networks, owner of a permission-based, email marketing solution.

Digital River picks up several tools that will expand its offerings in the email channel, including campaign creation and management, loyalty building, revenue tracking and statistical analysis. The company will integrate BlueHornet with its existing e-commerce and marketing platform, and will also continue to offer it as a standalone product.

Digital River, whose clients include Staples and H&R Block, said it intends to build a single powerful metrics offering by merging the acquisition with its existing reporting engine.

“On the back-end, it will be integrated into our Fireclick Web analytics engine so that companies can use the combined metrics to continuously optimize their sites and e-commerce strategies,” said CEO Joel Ronning.

Digital River acquired all BlueHornet’s outstanding stock, and plans to maintain BlueHornet’s San Diego office.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts