Digital skills gap increases as latest figures revealed
Latest figures released by The Association of Professional Staffing Companies (APSCo) have revealed huge gaps in the marketing and media recruitment sector, resulting in mass talent shortages for the industries.
Temporary workers in their droves have been called out to try and alleviate the system, but a long-term solution has not yet been pyt in place.
The trend is being put down to a mismanagement of expectations within companies seeking to develop digital marketing strategies. As more and more companies seek to improve their online presence through digital marketing strategies and cost-effective social media enhancement, job roles are opening in the media industry, but are failing to be filled fast enoug.
Chief Executive of APSCo, Ann Swain,commented: “Whilst the marketing and media sector is clearly booming as reflected in the increased number of job opportunities, it is concerning that staffing companies are struggling to source staff to meet the demand. Recruitment consultancies need to not only work with hiring organisations to help plug this gap now, but they also need to work closely to develop effective talent pipelining strategies to prevent further skills shortages in the long run.”
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article