Digitas Hires for New York and Atlanta. The global integrated brand agency has added plenty of experience with two new hires in its New York and Atlanta offices. Digitas New York has added Doug Speidel and Fritz Desir to its management team. Speidel has over 20 years experience in his field, and joins Digitas from MRM Worldwide where he’ll take on the position of senior vice president for the creative department.
Desir joins the New York office from Tribal DDB and will take on responsibilities for the newly created position of president/group director, head of experience design. Digitas Atlanta has also added to its management team with Alyse Schwartz, VP of account planning, and Jamie Christner as VP of strategy and analysis.
Skype mames Steele VP of marketing. Skype, a division of Microsoft, announced the hiring of Elisa Steele as corporate VP of marketing. Steele, the former CMO of Yahoo, will oversee Skype’s global brand and marketing functions, as well as local go-to-market activities.
BFG named agency of record for Shoney’s. Communications agency BFG will be responsible for the creation of national advertising for Shoney’s. The agency will handle social media, television, radio, print, and outdoor, and will lead creative, digital, and point of sales for the diner chain.
SapientNitro names VP, group account director. The communications firm has added Patty Cohen to its team as VP group account director. Patty joins the Chicago office from Energy BBDO where she held the position of executive VP, client service director.
USA Today Sports Media Group hires director of content development. Jamie Mottram, former Yahoo Media strategy and development head for blogs, social media, and SEO has been added to the USA Today Sports Media Group team. Mottram joins the staff as director of content development beginning August 6.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.