Digitas Hires for New York and Atlanta. The global integrated brand agency has added plenty of experience with two new hires in its New York and Atlanta offices. Digitas New York has added Doug Speidel and Fritz Desir to its management team. Speidel has over 20 years experience in his field, and joins Digitas from MRM Worldwide where he’ll take on the position of senior vice president for the creative department.
Desir joins the New York office from Tribal DDB and will take on responsibilities for the newly created position of president/group director, head of experience design. Digitas Atlanta has also added to its management team with Alyse Schwartz, VP of account planning, and Jamie Christner as VP of strategy and analysis.
Skype mames Steele VP of marketing. Skype, a division of Microsoft, announced the hiring of Elisa Steele as corporate VP of marketing. Steele, the former CMO of Yahoo, will oversee Skype’s global brand and marketing functions, as well as local go-to-market activities.
BFG named agency of record for Shoney’s. Communications agency BFG will be responsible for the creation of national advertising for Shoney’s. The agency will handle social media, television, radio, print, and outdoor, and will lead creative, digital, and point of sales for the diner chain.
SapientNitro names VP, group account director. The communications firm has added Patty Cohen to its team as VP group account director. Patty joins the Chicago office from Energy BBDO where she held the position of executive VP, client service director.
USA Today Sports Media Group hires director of content development. Jamie Mottram, former Yahoo Media strategy and development head for blogs, social media, and SEO has been added to the USA Today Sports Media Group team. Mottram joins the staff as director of content development beginning August 6.
What are some of the major developments that are likely to shape multi-channel marketing in 2017?
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time online, then content can be targeted more effectively.
What’s behind a successful data-driven marketing strategy?