Digitas Names Digital Vet Irvine to Top Admin Post

Interactive agency Digitas announced digital marketing veteran Cella Irvine will become the company’s chief administration officer, effective March 31.

Irvine, together with newly appointed CFO Brian Roberts, comprise the duo replacing Jeff Cote, who fulfilled both functions for the company. Cote leaves the agency April 1 to become COO at Boston-based law firm Ropes & Gray.

Irvine, who will report to chairman and CEO David Kenny, will oversee corporate infrastructure and strategic planning. She comes to the company from insurance broker Marsh, where she served as a divisional COO. Yet she brings with her a long history of work in the digital arena, having served as general manager of Microsoft’s Sidewalk.com; VP and general manager of Hearst New Media; and a variety of roles at Prodigy and Activision. She was formerly chair of the New York New Media Association.

Roberts, the new CFO, has worked at Digitas for four years under Cote, most recently as chief accounting officer.

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