Digitas President Takes Bain Post
Michael Ward will leave the marketing technology specialist at the end of the year, triggering a management restructuring.
Michael Ward will leave the marketing technology specialist at the end of the year, triggering a management restructuring.
Michael Ward, president and COO of Digitas , a Boston marketing technology specialist, will leave at the end of the year for a job with Bain Capital.
Ward previously worked for Bain, a prominent investment firm, before joining Digitas in 1997. His impending departure triggers a reorganization of Digitas’ upper management ranks.
Robert Willms will lead the company’s San Francisco and Boston offices. Laura Lang will oversee New York and Chicago operations. And Greg Johnson will head European operations as well as corporate strategy.
Robert Cosinuke will handle the training and development, employee relations and marketing departments. Jeffrey Cote, executive vice president and CFO, will add COO responsibilities.
The executives will report to Chairman and CEO David Kenny, who thanked Ward for his contributions and declared that Digitas is stronger than at any point in the past two years.
At the same time it announced Ward’s resignation, the company said it would beat previous financial forecasts for its fourth quarter.
“This reorganization further strengthens Digitas by delayering overhead and placing senior-level attention on developing and scaling our offerings,” Kenny added.
Digitas clients include AT&T, Bayer Pharmaceuticals, Morgan Stanley, Terra Lycos and Xerox.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article