More NewsDigitas President Takes Bain Post

Digitas President Takes Bain Post

Michael Ward will leave the marketing technology specialist at the end of the year, triggering a management restructuring.

Michael Ward, president and COO of Digitas , a Boston marketing technology specialist, will leave at the end of the year for a job with Bain Capital.

Ward previously worked for Bain, a prominent investment firm, before joining Digitas in 1997. His impending departure triggers a reorganization of Digitas’ upper management ranks.

Robert Willms will lead the company’s San Francisco and Boston offices. Laura Lang will oversee New York and Chicago operations. And Greg Johnson will head European operations as well as corporate strategy.

Robert Cosinuke will handle the training and development, employee relations and marketing departments. Jeffrey Cote, executive vice president and CFO, will add COO responsibilities.

The executives will report to Chairman and CEO David Kenny, who thanked Ward for his contributions and declared that Digitas is stronger than at any point in the past two years.

At the same time it announced Ward’s resignation, the company said it would beat previous financial forecasts for its fourth quarter.

“This reorganization further strengthens Digitas by delayering overhead and placing senior-level attention on developing and scaling our offerings,” Kenny added.

Digitas clients include AT&T, Bayer Pharmaceuticals, Morgan Stanley, Terra Lycos and Xerox.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts