More NewsDigitas Restructures, Lays Off Several Dozen

Digitas Restructures, Lays Off Several Dozen

Layoffs cap a tough week for digital marketing and media companies.

Digitas laid off several dozen staff in the United States as part of a restructuring of its offices in the United States.

“In response to changing client needs, we have taken the difficult step of restructuring staffing levels at some of our U.S. offices,” the agency said in a statement. “We have redeployed talent wherever possible, but the realities of the current economy did require that we let some talented people go in order to best position the agency for continued growth and success.”

The Publicis-owned agency declined to say how many people would be let go, or in what offices. Late yesterday Silicon Alley Insider pegged the number at 70, including 25 in New York. A reliable source told ClickZ those numbers are close but slightly higher than the actual figure, and confirmed the New York office is affected.

Layoffs at Publicis-owned Digitas follow a tough week for digital marketing and media job losses in general, as Yahoo commenced its headcount reduction of approximately 1,500, about 10 percent of its global staff. Vendor and ad network layoffs have been reported at Eyeblaster, Exponential, and Pointroll.

Agency layoffs are prevalent, although less widely reported. Razorfish, Modernista, and Curiosity Group are among those that cut back on staff in recent weeks.

Related Articles

By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

More News By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

5h Emily Alford
How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts