Digitas has appointed Tony Weisman as its new CEO for the North America region, effective immediately. Succeeding Colin Kinsella, Weisman will continue to be based in Chicago, and will report to Luke Taylor, global CEO, Digitas.
Weisman has been with Digitas since 2007. In his most recent role as president of the North-West area (Boston, Chicago, Detroit, and San Francisco) he was responsible for leading the strategy and execution of Digitas services across the region’s client base, and for the growth and development of the office and its people. During his six-year tenure in this position, Digitas Chicago tripled in size, attracting clients such as MillerCoors, Whirlpool, and Sprint. Digitas Boston also expanded its client roster to include Zipcar and Lenovo. Lastly, the newly established Digitas San Francisco office opened in May 2012 with seven staffers and grew to over 70 in eight months.
“Tony blends client business understanding, marketing acumen, and instinct. He brings altitude and aptitude to the client-agency relationship that inspires innovation and boldness, and ultimately growth. I am confident that Tony will take the reins of this incredible opportunity with the same infectious energy and foresight that have guided his career,” says Taylor.
Kinsella, who has been with Digitas for three years, will transition out of the company. At the time this story was published, it was still unclear as to what his decision for leaving was and what his next steps will be.
- Chicago born and raised.
- Two children. His son Michael made it to the 10th round of “The Glee Project,” 2012.
- Favorite quote: “I’m sorry this letter is so long, if I had more time I would have made it shorter.”
- Most memorable professional moment: Uniting with Sprint.
- Person he most admires: Wife Tracy.
- Management philosophy: “Clients first, second, and third. Our people, first, second, and third.”
What are some of the major developments that are likely to shape multi-channel marketing in 2017?
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time online, then content can be targeted more effectively.
What’s behind a successful data-driven marketing strategy?