IAC/InterActiveCorp.’s making a belated push into online video with an expansion of CollegeHumor.com to include original clips. WSJ has details, including that videos are mainly being produced on the cheap and the focus is NOT on user-created stuff. Nothing terribly exciting to see here; the big story is Diller’s expertise in broadcast TV and feature films and the advantage that gives him on the Net. The guy knows content, but then so did Time Inc., and look what happened to Office Pirates. A good online video strategy won’t amount to much unless it’s paired with investment.
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