During IAC’s Q4 2007 earnings call this morning, CEO Barry Diller said the firm has had “extensive conversations” with Microsoft and Yahoo regarding Ask.com. However, he added, they “simply did not have the ability…to bid for us.”
As for the potential Microsoft/Yahoo pair up, Diller said he thinks it could benefit Ask.com. “I think this gives us an advantage,”‘ he said, noting, “at least a couple years of integration challenges” would be ahead of the combined firm while Ask would have all that time to “innovate.” Indeed, morphing the two search platforms and advertising platforms, not to mention the business operation and staff would take quite some time.
IAC reported revenues for its Media and Advertising segment grew 42 percent to $226.6 million in Q4 2007 over the same period in 2006. The segment includes Citysearch, Evite and Ask.
“Within IAC Search & Media, network revenue growth outpaced that of proprietary revenue, primarily due to a wider adoption of sponsored listings products and toolbar distribution. Proprietary revenue grew on the strength of both Fun Web Products and Ask.com, which continues to see improved user retention and frequency,” noted a company press release.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more