Alleged spyware purveyor Direct Revenue is kaput. Notices on the firm’s sites, direct-revenue.com and bestoffersnetworks.com, state, “Best Offers and Direct Revenue have ceased operations.”
All that remains are instructions on how to uninstall the company’s software.
Direct Revenue has come under legal fire in federal court for deceptive practices, and been investigated and fined by the Federal Trade Commission, and sued by New York and in federal court.
New York’s investigation of the company exposed advertisers fined for using the service, including Priceline.com, Travelocity.com and Cingular Wireless.
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On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
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Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.