Alleged spyware purveyor Direct Revenue is kaput. Notices on the firm’s sites, direct-revenue.com and bestoffersnetworks.com, state, “Best Offers and Direct Revenue have ceased operations.”
All that remains are instructions on how to uninstall the company’s software.
Direct Revenue has come under legal fire in federal court for deceptive practices, and been investigated and fined by the Federal Trade Commission, and sued by New York and in federal court.
New York’s investigation of the company exposed advertisers fined for using the service, including Priceline.com, Travelocity.com and Cingular Wireless.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more