Alleged spyware purveyor Direct Revenue is kaput. Notices on the firm’s sites, direct-revenue.com and bestoffersnetworks.com, state, “Best Offers and Direct Revenue have ceased operations.”
All that remains are instructions on how to uninstall the company’s software.
Direct Revenue has come under legal fire in federal court for deceptive practices, and been investigated and fined by the Federal Trade Commission, and sued by New York and in federal court.
New York’s investigation of the company exposed advertisers fined for using the service, including Priceline.com, Travelocity.com and Cingular Wireless.
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Here are five proven list building strategies that you can employ in 2017 -- each backed up with case studies and research: