Alleged spyware purveyor Direct Revenue is kaput. Notices on the firm’s sites, direct-revenue.com and bestoffersnetworks.com, state, “Best Offers and Direct Revenue have ceased operations.”
All that remains are instructions on how to uninstall the company’s software.
Direct Revenue has come under legal fire in federal court for deceptive practices, and been investigated and fined by the Federal Trade Commission, and sued by New York and in federal court.
New York’s investigation of the company exposed advertisers fined for using the service, including Priceline.com, Travelocity.com and Cingular Wireless.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.