More NewsDiscovery Channel Online, Mercury Sign Brand Sponsorship Deal

Discovery Channel Online, Mercury Sign Brand Sponsorship Deal

Discovery Channel Online signed amultiyear partnership agreement with the Mercury division of Ford Motor Co.

Discovery Channel Online signed a multiyear partnership agreement with the Mercury division of Ford Motor Co.

The deal provides Mercury with exclusive brand sponsorship of a series of high-profile, quarterly scientific expeditions on Discovery Channel Online (DCOL).

The series, entitled “Mercury’s Planet Of Wonders,” is a series of scientific expeditions to the far corners of the globe, underwritten in full by Mercury and brought quarterly to DCOL’s audience, which claims more than 10.5 million page views a month.

Each expedition features daily dispatches that provide access to scientists, experts, and researchers as their findings are recorded live online. The exclusive editorial partner for the series is the American Museum of Natural History.

The series begins April 20 with a month-long expedition to Bolivia, where scientists from the American Museum of Natural History will track the country’s vanishing species, and work with Bolivian scientists to share conservation methods.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts