Discovery Mobile to Feature TurnHere Mini Flicks

The mini-film site with the local yet touristy feel, TurnHere, has unveiled a relationship with Discovery Mobile. The film production outfit will produce short mobile flicks for the recently-launched 24-hour mobile programming network. The first film series will include mini-movies about landmarks like Ellis Island, La Brea Tar Pits and The Hoover Dam.

The company, the brainchild of real estate entrepreneur, Brad Inman, is in the midst of producing its first series of sponsored short films for Intercontinental Hotels.

Though TurnHere also creates a lot of one-offs for advertisers, mainly establishments looking to promote to tourists or locals, the bulk of its neighborhood-centric films are not advertorial and not paid for by any sponsors.

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