More NewsDisney.com Re-Launch, Hyped

Disney.com Re-Launch, Hyped

Next week at the Consumer Electronics Show in Las Vegas, Disney's Bob Iger will offer details on the redesigned Disney.com in a keynote address

mickey mouse.jpgNext week at the Consumer Electronics Show in Las Vegas, Disney’s Bob Iger will offer details on the redesigned Disney.com in a keynote address. Disney declined to offer any sort of pre-briefing prior to the convention, but a pretty extensive outline of the new platform was reported yesterday in The Wall Street Journal.

The site is expected to showcase Disney content from other properties like movies, TV and music. It will also incorporate a social networking functionality to capitalize on the popularity of competitors like Club Penguin, Neopets and MySpace. If Disney succeeds, it could garner more time spent on the platform and become more attractive to advertising partners. One handicap noted in the WSJ story is a limitation to Disney assets for members building their profiles and other areas of personalization. The site is due to launch later in January.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

7d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts