Disney.com Re-Launch, Hyped

mickey mouse.jpgNext week at the Consumer Electronics Show in Las Vegas, Disney’s Bob Iger will offer details on the redesigned Disney.com in a keynote address. Disney declined to offer any sort of pre-briefing prior to the convention, but a pretty extensive outline of the new platform was reported yesterday in The Wall Street Journal.

The site is expected to showcase Disney content from other properties like movies, TV and music. It will also incorporate a social networking functionality to capitalize on the popularity of competitors like Club Penguin, Neopets and MySpace. If Disney succeeds, it could garner more time spent on the platform and become more attractive to advertising partners. One handicap noted in the WSJ story is a limitation to Disney assets for members building their profiles and other areas of personalization. The site is due to launch later in January.

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