Disney Deal Brings ABC Shows to Hulu
Content and equity deal will bring new premium content to upwardly mobile Hulu.
Content and equity deal will bring new premium content to upwardly mobile Hulu.
Hulu is set to add shows like “Lost,” “Ugly Betty,” and “Desperate Housewives” to its premium inventory as The Walt Disney Company, following a month of rumored negotiations, finally signs a deal to become a partner and equity owner in the site.
Disney, which owns ABC, joins NBC Universal, News Corporation and Providence Equity Partners as owners of the popular video-aggregating site. If the deal closes, Hulu will have access to the video from three of the major TV networks, which CEO Jason Kilar called a significant step in its “mission to help people find and enjoy the world�s premium content, when, where and how they want it.”
ABC will presumably continue to stream its shows on its own site, but if the deal mirrors those signed with News Corp and NBC, Hulu will be the exclusive off-site channel for ABC programming for at least two years.
A recent report from IPG media unit Magna predicted a 32 percent increase in online video ad spending this year, and cited the need for more top-tier inventory. The report stated that advertisers were hesitant to spend money on user-generated content and were looking for more opportunities to sponsor professional video.
�Disney and Hulu share a focus on delivering the highest-quality entertainment experience and we look forward to working with Hulu to build value for our consumers, our brands and our shareholders,” Robert A. Iger, Disney president and CEO, said in a written statement.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article