Disney Internet Channel Details
Disney is revealing details of the "My ABC" strategy we reported on last month . This is all "a two-month-long experiment," according to the press release
Disney is revealing details of the "My ABC" strategy we reported on last month . This is all "a two-month-long experiment," according to the press release
Disney is revealing details of the “My ABC” strategy we reported on last month.
That last bit, about being able to choose the type of advertising, is probably the most surprising part of the news. It makes complete sense, in that this is a completely new form for audiences and advertisers, and no one yet knows what’ll work best. Generally we feel that interactive ads will work best in an interactive medium, but will that still be the case when viewers are engaged in a “lean back” experience like watching “Lost” or “Desperate Housewives”?
Unanswered is whether the videos will be available for download to video iPods. I’d imagine they’ll be focusing on streaming initially, because it’s more measurable for advertisers, but iPod (and PSP) functionality should be in the works if it’s not already.
As an aside, we published a story about a report in January that found users preferred free ad-supported video to paying a subscription fee.
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