Disney-Run Virtual World Going Ad-Supported

Disney is embracing an ad-supported model with ToonTown, its previously subscription-only virtual world for kids, according to a story in MediaWeek today. A free beta version of the massively multiplayer online game was apparently introduced in May, and Disney plans to roll out a completely new version of the virtual world this fall. The list of virtual worlds and MMOG’s targeting younger folks has grown considerably since ToonTown launched, and now includes Neopets, Gaia Online, Club Penguin, Stardoll and Nicktropolis, among others.

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