Dispatch from the Long Tail of Social Networking

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Sneakerplay is not a monster site, but it’s positioned perfectly in the growing niche of sneaker fetishism. (I should know: Once a month, Asian teens line up 30-deep at the Stackhouse sneaker store next to ClickZ’s offices on Lafayette, where they’ll wait two and three days to buy up-to-the-moment sneaker prototypes. It’s no small task weaving past them to get lunch.) Anyway, Nike advertised on Sneakerplay last week, and Three Minds has the details.

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