DMA names Stephanie Miller VP, member relations. The Direct Marketing Association has appointed ClickZ Experts columnist Stephanie Miller (left) to the new role of VP, member relations. Miller has volunteered as a leader of its Email Experience Council for 10 years.
“I’m very impressed with the new (acting) CEO, Linda Woolley and believe that she will be very effective there,” Miller said in an email. “My role will be to focus on member retention and satisfaction, and help the DMA become more relevant to digital marketers.” Miller joins the DMA from Aprimo, where she was most recently VP, digital and email services.
David Roth was named VP of performance and social marketing at Move. Move, Inc., operator of Realtor.com, has named David Roth to VP of performance and social marketing. Roth will oversee marketing efforts in web search and social marketing. He previously headed Yahoo’s search marketing activities.
Silverpop to collect email addresses via Social Sign-in through LinkedIn. Digital marketing technology provider Silverpop will offer its customers the ability to collect email addresses through its Social Sign-In feature. When a user registers for an offer using existing LinkedIn credentials, Silverpop customers will be able to collect verified emails through a partnership with social identity data firm Janrain.
MediaWhiz announces two promotions. Integrated digital media agency MediaWhiz announced the promotion of Adam Riff to SVP of digital strategy and Steve La Peruta to SVP of information technology. Riff will oversee MediaWhiz’s integrated digital media division, which includes search marketing, social media, and display. La Peruta will oversee the company’s IT operations, engineering, and database services.
Former New York Times Senior VP of Digital Martin Nisenholtz named to Sulia board of directors. Martin Nisenholtz has come out of retirement to join the board of directors at Sulia, the subject-based social network. The startup accumulated 10 million unique visitors in its first 10 months and has raised $1.5 million in venture capital.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.