DMA names Stephanie Miller VP, member relations. The Direct Marketing Association has appointed ClickZ Experts columnist Stephanie Miller (left) to the new role of VP, member relations. Miller has volunteered as a leader of its Email Experience Council for 10 years.
“I’m very impressed with the new (acting) CEO, Linda Woolley and believe that she will be very effective there,” Miller said in an email. “My role will be to focus on member retention and satisfaction, and help the DMA become more relevant to digital marketers.” Miller joins the DMA from Aprimo, where she was most recently VP, digital and email services.
David Roth was named VP of performance and social marketing at Move. Move, Inc., operator of Realtor.com, has named David Roth to VP of performance and social marketing. Roth will oversee marketing efforts in web search and social marketing. He previously headed Yahoo’s search marketing activities.
Silverpop to collect email addresses via Social Sign-in through LinkedIn. Digital marketing technology provider Silverpop will offer its customers the ability to collect email addresses through its Social Sign-In feature. When a user registers for an offer using existing LinkedIn credentials, Silverpop customers will be able to collect verified emails through a partnership with social identity data firm Janrain.
MediaWhiz announces two promotions. Integrated digital media agency MediaWhiz announced the promotion of Adam Riff to SVP of digital strategy and Steve La Peruta to SVP of information technology. Riff will oversee MediaWhiz’s integrated digital media division, which includes search marketing, social media, and display. La Peruta will oversee the company’s IT operations, engineering, and database services.
Former New York Times Senior VP of Digital Martin Nisenholtz named to Sulia board of directors. Martin Nisenholtz has come out of retirement to join the board of directors at Sulia, the subject-based social network. The startup accumulated 10 million unique visitors in its first 10 months and has raised $1.5 million in venture capital.
Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and how to start a career in our field.
Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out about her role as CEO, and what advice she would give to women who want to work in the digital industry.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?