DMA names Stephanie Miller VP, member relations. The Direct Marketing Association has appointed ClickZ Experts columnist Stephanie Miller (left) to the new role of VP, member relations. Miller has volunteered as a leader of its Email Experience Council for 10 years.
“I’m very impressed with the new (acting) CEO, Linda Woolley and believe that she will be very effective there,” Miller said in an email. “My role will be to focus on member retention and satisfaction, and help the DMA become more relevant to digital marketers.” Miller joins the DMA from Aprimo, where she was most recently VP, digital and email services.
David Roth was named VP of performance and social marketing at Move. Move, Inc., operator of Realtor.com, has named David Roth to VP of performance and social marketing. Roth will oversee marketing efforts in web search and social marketing. He previously headed Yahoo’s search marketing activities.
Silverpop to collect email addresses via Social Sign-in through LinkedIn. Digital marketing technology provider Silverpop will offer its customers the ability to collect email addresses through its Social Sign-In feature. When a user registers for an offer using existing LinkedIn credentials, Silverpop customers will be able to collect verified emails through a partnership with social identity data firm Janrain.
MediaWhiz announces two promotions. Integrated digital media agency MediaWhiz announced the promotion of Adam Riff to SVP of digital strategy and Steve La Peruta to SVP of information technology. Riff will oversee MediaWhiz’s integrated digital media division, which includes search marketing, social media, and display. La Peruta will oversee the company’s IT operations, engineering, and database services.
Former New York Times Senior VP of Digital Martin Nisenholtz named to Sulia board of directors. Martin Nisenholtz has come out of retirement to join the board of directors at Sulia, the subject-based social network. The startup accumulated 10 million unique visitors in its first 10 months and has raised $1.5 million in venture capital.
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. But are users seeing the benefits?
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams.
There will be an estimated 20.8 billion connected devices in the world (up from the current figure of 6.4 billion), the advent of 5G represents an enormous opportunity within the world of mobile.