DMA names Stephanie Miller VP, member relations. The Direct Marketing Association has appointed ClickZ Experts columnist Stephanie Miller (left) to the new role of VP, member relations. Miller has volunteered as a leader of its Email Experience Council for 10 years.
“I’m very impressed with the new (acting) CEO, Linda Woolley and believe that she will be very effective there,” Miller said in an email. “My role will be to focus on member retention and satisfaction, and help the DMA become more relevant to digital marketers.” Miller joins the DMA from Aprimo, where she was most recently VP, digital and email services.
David Roth was named VP of performance and social marketing at Move. Move, Inc., operator of Realtor.com, has named David Roth to VP of performance and social marketing. Roth will oversee marketing efforts in web search and social marketing. He previously headed Yahoo’s search marketing activities.
Silverpop to collect email addresses via Social Sign-in through LinkedIn. Digital marketing technology provider Silverpop will offer its customers the ability to collect email addresses through its Social Sign-In feature. When a user registers for an offer using existing LinkedIn credentials, Silverpop customers will be able to collect verified emails through a partnership with social identity data firm Janrain.
MediaWhiz announces two promotions. Integrated digital media agency MediaWhiz announced the promotion of Adam Riff to SVP of digital strategy and Steve La Peruta to SVP of information technology. Riff will oversee MediaWhiz’s integrated digital media division, which includes search marketing, social media, and display. La Peruta will oversee the company’s IT operations, engineering, and database services.
Former New York Times Senior VP of Digital Martin Nisenholtz named to Sulia board of directors. Martin Nisenholtz has come out of retirement to join the board of directors at Sulia, the subject-based social network. The startup accumulated 10 million unique visitors in its first 10 months and has raised $1.5 million in venture capital.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time online, then content can be targeted more effectively.
What’s behind a successful data-driven marketing strategy?
Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid generalisation and what are the real benefits of it?