Ryder TRS selected D’Arcy Masius Benton & Bowles to handle its $20 million ad account, which will include some Internet spending.
DMB&B in Troy, MI, which handles advertising for General Motors’ Cadillac and Pontiac brands, beat out Campbell-Ewald Advertising of Warren, MI, in the final round, according to Adweek.
DMB&B’s responsibilities will include national and regional broadcast and print work, as well as direct mail, new media, and Internet efforts, Jim Gregory, vice president of marketing at Denver-based Ryder TRS, was quoted as saying.
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