This DIY model is aimed at small and medium-sized businesses that prefer the self-serve, CPC model to the longer term, CPM model for “Paid Partners.”
Pinterest is enabling business accounts to better track their pin performance and promote the best pins to a targeted audience on a per-click basis.
The do-it-yourself “promoted pins” offering is being tested with a small group of businesses, and others can sign up here to gain access.
“We want to collect lots of feedback from U.S.-based companies in this test. If you’d like to try Promoted Pins, sign up. We’ll be in touch when we’re ready for you to get started,” Pinterest said in a blog post.
This test is different than the promoted pins in beta that’s happening with top brands for search and category feeds. A representative told ClickZ’s sister publication, Search Engine Watch, that this DIY model is aimed at small and medium-sized businesses that prefer the self-serve, CPC model to the longer term, CPM model for “Paid Partners.”
As part of the announcement, Pinterest unveiled improved analytics for business accounts.
In addition to information on what people are pinning from a website, businesses can now see which pins and boards are driving the most impressions, clicks, and repins.
Pinterest said the new analytics should be available to all business accounts soon.
This article was originally published on http://searchenginewatch.com/sew/news/2348820/do-it-yourself-promoted-pins-premiere-on-pinterest.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
What would we do without social media?
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.
If your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age.