Digital MarketingEmail MarketingDo Not Call List Sparks Call for Similar Spam Plan

Do Not Call List Sparks Call for Similar Spam Plan

Survey shows that more than 8-in-10 respondents want to see governmentcreate Do Not Spam registry.

Consumers flocking to the Federal Trade Commission’s (FTC) DoNotCall.gov site overwhelmingly support the idea of a similar Do Not Spam list, according to a survey by online research firm InsightExpress.

The survey of 300 consumers who have signed up to have telemarketing calls blocked found that more than 8-in-10 respondents stated they wanted to see the government create the same sort of device to prevent unsolicited commercial email from reaching their mailboxes.

According to the respondents, spam is a bigger nuisance than telemarketing intrusions as, on average, consumers report receiving 16 times more spam than they do telemarketing calls.

“Spam and unsolicited email are just as bad as the telemarketers, taking my time away from me. Not only is it mostly information that I cannot use, it is also a potential hazard to my computer system,” said one respondent.

Despite the fact that more than one-third of consumers are already using a spam blocking service or spam software, 68 percent of consumers believe spam is as much or more of an issue than telemarketing calls.

“I receive approximately 40 spam emails per day. This is after blocking many addresses and reporting much of the spam,” another survey respondent stated.

The survey results should come as good news for U.S. Sen. Charles Schumer (D.N.Y.), who is sponsoring legislation for the FTC to create a Do Not Spam registry.

FTC Commissioner Mozelle W. Thompson, however, recently told Internetnews.com, “I think spam is different than do-not-call. The telephone is point-to-point. E-mail identification, routing – the difference is huge. I’m not sure how practical it would be.”

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