More NewsDo You Have a Web 2.0 Budget?

Do You Have a Web 2.0 Budget?

Performic 's VP Emerging Media Cam Balzer and I were chatting at an Advertising Week lunch

Performic‘s VP Emerging Media Cam Balzer and I were chatting at an Advertising Week lunch. When I asked what was new over at his shop, he had an interesting tidbit. Clients are allocating dollars into designated Web 2.0 budgets.

Now, plenty of marketers have “experimental” budget, money put aside specifically to experiment with new Web technologies and marketing techniques. So I asked Cam if that wasn’t perhaps what he was referring to.

Web 2.0 is different, he explained. These really are Web 2.0 budgets, dedicated to mareting on patforms such as Facebook, MySpace, and YouTube, in allocations of up to $200,000 per quarter. The experimental budgets are flowing into things that are, well, experimental but not Web 2.0. Mobile, for example.

Related Articles

By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

More News By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

5h Emily Alford
How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts