There’s seems to be an uptick in angst lately about the Net’s promise as a branding medium, at least when it comes to straight advertising.
During remarks at the Cannes Lions Advertising Festival, Mediavest USA CEO Laura Desmond expressed frustration at the paucity of branding-oriented online media vehicles, as compared with search. The Financial Times has the story, and here is the money quote:
“Google is going to have to change its business model soon. Search alone isn’t where marketing is today. It is about search and branding and putting the two together.”
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more