Does your AdWords account need more love?
AdWords is changing faster than ever. But is your account getting the testing and attention it needs?
AdWords is changing faster than ever. But is your account getting the testing and attention it needs?
According to PPC Advisor — the UK’s ultimate PPC resource for agencies, businesses and marketers —AdWords transformed the Internet from being all about technology to a place where marketing could thrive.
The numbers bear this theory out; in just 15 years Google has grown its AdWords advertiser base from 350 to more than 1m across 218 countries, while last year the search giant reported AdWords revenues totalling more than $62bn.
However, many businesses — even those made up of digital professionals — now treat AdWords as old hat, despite the fact that there are more tools and products being added by Google all the time. But are these products even being used?
As Ricky Solanki, Creator of PPC Advisor explains: “The speed with which the ways your prospective customers search and buy products and services means that your AdWords account need a lot of love and testing. For example, have you tested Gmail ads, where you can engage with your target audience for pennies? It’s cheaper than buying data and may be more accurate.”
Many marketers turn to the AdWords help centre. But with the sheer volume of data available there, it can be difficult to navigate. PPC Advisor aims to bring you the latest tactics being used in the real world in an easy-to-find format.
PPC Advisor was established by the experts at Push who, with more than 10 years’ experience managing PPC campaigns, are keen to share their expert knowledge. Check out PPC Advisor here.
Have you got something interesting and insightful to share? Push is looking for digital professionals to contribute to PPC Advisor. Click here to send your details.
