Domino’s Teams with eBay for Online Treasure Hunt

Domino’s Pizza is teaming up with eBay to create an online treasure hunt for clues leading to $9.99 “Buy It Now” offers for Apple iPods, flat screen TVs, and other prizes.

The “Anything Goes Deal” from Domino’s runs from January 1 to February 5. An offline component lets customers buy any pizza for $9.99. The online treasure hunt is an extension to that offer.

“As we continued thinking about value, we thought, why stop at pizza for just $9.99? Why not a DVD player or a computer? Maybe even a car,” Ken Calwell, Domino’s chief marketing officer, said in a statement.

Beginning Jan. 1, Domino’s will sell items such as Apple iPod nanos, Gibson guitars, and Sony flat screen televisions on eBay for $9.99. Contestants must first complete games of skill at the contest Web site. Once completed, they’ll get a clue to help find the item on eBay. The first person to solve the clue each day and find the featured item will be allowed to buy it for $9.99.

The scavenger hunt theme was used in AOL’s recent Gold Rush contest, where contestants had to search across AOL’s network and offline partners to find clues to help them complete a challenge and become eligible to compete on the CBS TV reality show.

This isn’t the first time Domino’s has teamed up with eBay for an online promotion. In 2003, the company ran two online promotions with the auction giant, with back-to-school and college football themes.

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