AnalyticsAnalyzing Customer DataDon’t Silo Data, Says Acxiom CMO [Video]

Don't Silo Data, Says Acxiom CMO [Video]

Acxiom CMO Tim Suther warns against marketers putting data in channel-specific silos.

ClickZ’s Kate Kaye chatted with Acxiom CMO Tim Suther at Advertising Week in New York last week. One of Suther’s pet issues relates to the application of data. Marketers tend to silo their data gathering and use. “But why?” he asks. They should employ data gathered in one channel to others, not just in the channel from which it was derived.

Read more about Acxiom and Suther’s insights on data-driven marketing.

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

2y
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Actionable Analysis Winning the Data Game: Digital Analytics Tactics for Media Groups

2y
Giving a Voice to Your Brand

Whitepaper | AI & Automation Giving a Voice to Your Brand

2y
Mobile Messaging Masters

Whitepaper | Mobile Mobile Messaging Masters

2y