ClickZ’s Kate Kaye chatted with Acxiom CMO Tim Suther at Advertising Week in New York last week. One of Suther’s pet issues relates to the application of data. Marketers tend to silo their data gathering and use. “But why?” he asks. They should employ data gathered in one channel to others, not just in the channel from which it was derived.
Read more about Acxiom and Suther’s insights on data-driven marketing.
The increased availability of data and analytics to track the customer journey has opened up entire new worlds for marketers.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.