ClickZ’s Kate Kaye chatted with Acxiom CMO Tim Suther at Advertising Week in New York last week. One of Suther’s pet issues relates to the application of data. Marketers tend to silo their data gathering and use. “But why?” he asks. They should employ data gathered in one channel to others, not just in the channel from which it was derived.
Read more about Acxiom and Suther’s insights on data-driven marketing.
Ecommerce is constantly evolving. While bringing your checkout experience up to date is important, your strategy must also be ready to adapt to changing customer expectations. So how can retailers prepare their checkouts for the future?
ClickZ’s recent webinar on Mastering the Art of Data-Driven Attribution was a great reminder of the opportunities available for companies to make strides in this rapidly-evolving area of marketing.
The growing accessibility of third-party data is changing the way retailers do business. But what does it mean for the future of ecommerce?
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.