ClickZ’s Kate Kaye chatted with Acxiom CMO Tim Suther at Advertising Week in New York last week. One of Suther’s pet issues relates to the application of data. Marketers tend to silo their data gathering and use. “But why?” he asks. They should employ data gathered in one channel to others, not just in the channel from which it was derived.
Read more about Acxiom and Suther’s insights on data-driven marketing.
According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies knew how to realize the platform’s potential. We caught up with Matt for a glimpse into the future of mobile web, and to find out what web push notifications have to offer marketers.
Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?
A great customer experience has moved from ‘nice to have’ to ‘can’t do without’. Your users expect be engaged from the moment they land on your site, held in rapture at each stage of the conversion funnel. Is your CMS the key to delivering?
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.