ClickZ’s Kate Kaye chatted with Acxiom CMO Tim Suther at Advertising Week in New York last week. One of Suther’s pet issues relates to the application of data. Marketers tend to silo their data gathering and use. “But why?” he asks. They should employ data gathered in one channel to others, not just in the channel from which it was derived.
Read more about Acxiom and Suther’s insights on data-driven marketing.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?
Email marketing is nothing new, but as our ability to harness big data improves, so does email’s potential as a marketing channel. In this article, we discuss data-driven personalization, what it means for email marketing, and how to deliver 1:1 communications at scale.
A recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude of devices and platforms currently available, the headless architecture is being viewed as the modern answer to these problems.