DoubleClick Acknowledges Widget Ads, Will Support Them
There used to be a running joke at DoubleClick that the company should hire a VP of widget technology
There used to be a running joke at DoubleClick that the company should hire a VP of widget technology. “It’d be a short-lived career,” VP of Advertiser Products Ari Paparo told me in an interview last August. He uttered the somewhat mocking remark by way of acknowledging that ever more advertisers were asking for widget capabilities.
Six months later DoubleClick is giving them what they want. The Google-owned firm today announced support for widget (i.e. “embeddable”) ads. The function will reside within DART for Advertisers, where agencies will be able to easily add “virality” to their rich media campaigns.
Gigya is supporting the ad sharing component through its Wildfire technology, which can process widget installs on 50 social media platforms, including social networks, blogs and bookmarking services.
The main value DoubleClick can bring to the widget advertising phenomenon is standardized reporting. DFA customers will be able to obtain metrics on the number of impressions, interactions, viral “grabs” for each of the social networks. That may eventually help marketers gauge the conversion impact of all that viral sharing.
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
While the impact of the global Covid-19 pandemic a... Download Now
Techniques to effectively handle and probably even come out as a winner… Read more
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceWhile the impact of the global Covid-19 pandemic appears to be slowly declining in many key markets, it has undeniably quickened the pace at which bra...
View resource30-second summary: Companies need to move from making statements about themselves if they want to stand a chance of getting audiences to engage with t...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View articleNorman Guadagno, CMO at Acoustic, details why all employees need to cherish their role as a brand ambassador and how that can help marketing Read More...
View articleA good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...
View article