DoubleClick has acquired U.K.-based self-service rich media firm Tangozebra. The move continues its strategy of buying up competitors in the Euro market. Last year the firm snatched up Germany-based ad management firm Falk, which brought it clients such as Mediacom, mediaedge:cia Netherlands and ZenithOptimedia.
DoubleClick will merge Tangozebra’s rich media business in Europe with its own operation there. James Booth, who co-founded Tangozebra in 1996, will head DoubleClick’s EMEA rich media business.
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