DoubleClick Adds 7 Sites to Shopping & Services Program

DoubleClick Inc. said it has added seven sites to its Shopping & Services Program, which allows participants to offer their users a range of products through a customized online store.

The new sites are Travelocity.com, Comedy Central, A&E,

The History Channel, New York Daily News and National Review, all of which will offer shopping stores on their homepages, while Netzip will offer the store as consumers are downloading.

The shopping program is a service provided by DoubleClick in cooperation with InfoSpace.

The new sites joining the program offer advertisers a targeted way to reach shoppers. The store on the homepage, which is integrated into the content of the site, contains a listing of links to products and services.

Each link is delivered by DoubleClick’s DART (Dynamic Advertising Reporting and Targeting) technology in order to target users with relevant offerings.

“We are thrilled that our new Shopping & Services Program has ramped up so quickly,” said Kelly Freeman, director of e-commerce at DoubleClick. “Sites recognize the value in offering this customized service to their users as well as to merchant advertisers.”

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