DoubleClick Inc. said it has added seven sites to its Shopping & Services Program, which allows participants to offer their users a range of products through a customized online store.
The shopping program is a service provided by DoubleClick in cooperation with InfoSpace.
The new sites joining the program offer advertisers a targeted way to reach shoppers. The store on the homepage, which is integrated into the content of the site, contains a listing of links to products and services.
Each link is delivered by DoubleClick’s DART (Dynamic Advertising Reporting and Targeting) technology in order to target users with relevant offerings.
“We are thrilled that our new Shopping & Services Program has ramped up so quickly,” said Kelly Freeman, director of e-commerce at DoubleClick. “Sites recognize the value in offering this customized service to their users as well as to merchant advertisers.”
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