More NewsDoubleClick Adds About.com as DART Client

DoubleClick Adds About.com as DART Client

DoubleClick Inc. has added Webguidenetwork About.com to its roster of DART clients.

DoubleClick Inc. has added Web guide network About.com to its roster of DART clients.

DART (Dynamic Advertising Reporting and Targeting) allows and management of ad inventory and generates detailed performance reports for advertisers.

DoubleClick said DART, used by all the sites in the DoubleClick Network as well as by sites that handle their own ad sales, now is being used at more than 7,400 sites worldwide.

“DART was originally created to serve as the technology backbone for the DoubleClick Network,” said Christopher Saridakis, vice president and general manager of DART, DoubleClick. “This makes it a natural fit for the size and scale of About.com’s network.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts