DoubleClick Inc. added five more Web sites and re-signed travel reservation site for the DoubleClick Select Network of premium sites.
DoubleClick’s Select Network represents name-brand Web sites in exclusive advertising and sponsorship sales relationships.
The five Web sites joining the Select Network are: The Princeton Review, Teen Magazine, b-to-b travel site Internet Travel Network, information and data processing services company infoUSA and destination content site RoughGuides. Travel site Travelocity recently renewed its contract.
“These new sites provide great reach and a range of interest groups for marketers to target consumers,” said Wenda Harris Millard, executive vice president and general manager of the DoubleClick Network.
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