DoubleClick Aims to Buy Back Asia JV
The company aims to buy back DoubleClick Media, a JV between DCLK and Asiacontent within two to three years.
The company aims to buy back DoubleClick Media, a JV between DCLK and Asiacontent within two to three years.
DoubleClick aims to buy back DoubleClick Media, a JV between the company and Asiacontent within two to three years, according to Jitendra Valera, vice president, International of DoubleClick.
Valera said the buy-back plan is not related to recent market rumors that DoubleClick Media Asia’s majority shareholder Asiacontent is seeking a buyer.
“Right from day one, we established the name as DoubleClick, because the goal was within two years from now they will fall back into DoubleClick corporate,” said Valera.
Valera said the company entered the European market in a similar manner and many of the JVs in Europe were bought back within three years.
“I think we chose the right partner, if you look at the way we built up the business in the last 12 months, it was phenomenal. We entered all these markets, we have all these people and we create the brand name here,” said Valera.
Apart from Asiacontent, DoubleClick has also formed joint ventures with NTT and Transancosmos in Japan. Valera said the Japan JV is a different business and the company does not plan to buy back the company.
“The Japanese joint venture is a totally separate entity,” said Valera.
He said the Japanese partners have controlling interest of the JV and they are keen on listing the company in the Japanese market.
Valera added Japan is the most advanced market in Asia, contributing $11 million to the company in 3Q2000. He said currently the second largest market is Korea. Valera expected that within 12 months, China would become its second largest market in Asia.
He said currently the company has signed 21 customer agreements in China. He said these companies include Internet companies like Sina.com, Alibaba.com, and Yesite.com as well as traditional business like Legend, the Chinese computer manufacturer.
–By Sheila Lam, asia.internet.com
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article