DoubleClick has issued a press release on its planned acquisition of Falk eSolutions, a story we broke late last week. Not surprisingly, the DoubleClick brand will reign supreme, and all clients will migrate to DART. Also, Falk CEO Thomas Falk will be president of DoubleClick EMEA.
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more