DoubleClick Dart Announces Buy-Back Program
New York City-based DoubleClick Inc. launched a program tobuy computerequipment and offer credits to new DART users that are currently using otherad serving solutions.
New York City-based DoubleClick Inc. launched a program tobuy computerequipment and offer credits to new DART users that are currently using otherad serving solutions.
New York City-based DoubleClick Inc. launched a program to buy computer equipment and offer credits to new DART users that are currently using other ad serving solutions.
The company said the initiative is intended to alleviate the financial implications that customers face when abandoning computer equipment and software during an upgrade.
Unlike shrink-wrapped ad serving solutions, which customers must manage in- house, DoubleClick said its DART (Dynamic Ad Reporting and Targeting) service does not require customers to make any investment in computer hardware, software license fees, software implementation costs or personnel.
“We are seeing a trend towards outsourced ad serving,” said Chris Saridakis, general manager of DART. “By removing the sunk costs issue, we feel we can accelerate this trend and continue to move toward making DART the standard.”
The incentives are available to qualified clients who are currently using a software-based or in-house ad serving solution. DART is used by all the sites in the DoubleClick Network as well as sites that handle their own ad sales, totaling more than 6,400 sites worldwide.
DoubleClick said its technical staff will work with prospective clients to inventory and value their existing computer equipment used in ad serving operations. DoubleClick will then pay cash for the equipment, which is no longer necessary for the client once they have switched to DART.
In addition, DoubleClick will review with clients the amount paid for software licenses, prepaid customer support and maintenance, implementation and consulting charges and then issue a credit for a percentage of these costs. The credit will reduce the service fees paid for DART over a period of one to three years.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article