DoubleClick DART: One Hundred Billion Served

DoubleClick Inc. said that its DART (Dynamic Ad Reporting and Targeting) application has now served 100 billion ads worldwide since inception.

Sites using DART include AltaVista, CBS Sportsline, NBC, MTV Europe, theglobe.com, EDGAR Online and The Wall Street Journal Interactive Edition, among others.

DoubleClick said that in the first half of the year, DART won 250 new clients and is doubling the number of ads served every six months. DART is currently serving 500 million ads a day during peak days. DART is supported by 12 data centers and 130 ad servers worldwide.

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