“DoubleClick believes Germany is one of our largest business opportunities,” said Kevin O’Connor, founder and CEO of the company. “We are committed to investing substantial resources to build a leading position for DoubleClick Deutschland.”
DoubleClick Deutschland said it will sell advertising on behalf of a network of German-based Web sites designed to help German advertisers build one-to-one relationships with their customers. DoubleClick’s proprietary DART technology (Dynamic Advertising Reporting and Targeting), will enable German advertisers to target their ad messages to visitors to DoubleClick Network member sites and to receive real time reporting on the performance of their campaigns.
“DoubleClick Deutschland is a critical cornerstone in our global network of networks,” said Barry Salzman, president of DoubleClick International. “With local content Internet advertising Networks and sales forces in 13 countries, DoubleClick can empower the media buyer or advertiser, for the first time in history, to do all their media buying and planning through a single point of contact, be it for local, national, multinational or global advertising.”
Arndt Groth will be DoubleClick Deutschland’s managing director. He joins the company from Handelsblatt Group, where he was responsible for the online presence of the publisher of business and financial information, DoubleClick Deutschland Building Premium Network of German Sites
DoubleClick Deutschland launches with exclusive ad sales representation contracts with BMG Entertainment, MTV Germany, and Macromedia Germany.
DoubleClick said it already has over 20 million German user impressions per month at the sites that it represents around the world. Using the DART technology, DoubleClick is able to identify those users and to deliver German language ads for German advertisers.
Also, DoubleClick said that The Heinrich Bauer Verlag, Europe’s second biggest magazine publishing house, and Handelsblatt selected DART for their own ad serving.
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