The New York Times reports the DoubleClick layoffs are official, and imminent. They’re also more widespread than expected, representing about 25 percent of DoubleClick’s 1,200 U.S. employees.
Acquisitions breed layoffs, and these come as no surprise. Neither does the fact that Google will be selling off Performics, DoubleClick’s SEM firm. Google owning an SEM firm would just plain look bad to clients worried about getting a clean deal from a search agency owned by the world’s biggest search ad seller.
It would be like a large Web publisher owning an ad agency or something…. (Microsoft, anyone?)
Who might buy Performics? Valueclick has expressed an interest. At a conference in December, the company said it would want to be on the short list of suitors.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more