The New York Times reports the DoubleClick layoffs are official, and imminent. They’re also more widespread than expected, representing about 25 percent of DoubleClick’s 1,200 U.S. employees.
Acquisitions breed layoffs, and these come as no surprise. Neither does the fact that Google will be selling off Performics, DoubleClick’s SEM firm. Google owning an SEM firm would just plain look bad to clients worried about getting a clean deal from a search agency owned by the world’s biggest search ad seller.
It would be like a large Web publisher owning an ad agency or something…. (Microsoft, anyone?)
Who might buy Performics? Valueclick has expressed an interest. At a conference in December, the company said it would want to be on the short list of suitors.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.