More NewsDoubleClick Loses $5.1 Million on Higher Revenues

DoubleClick Loses $5.1 Million on Higher Revenues

DoubleClick Inc. posted higher revenuesbut recorded a second quarter loss of $5.1 million (before a charge relatedto a headquarters relocation) or 13 cents a share, compared with a loss of$4.7 million, or 14 cents, a year ago.

DoubleClick Inc. posted higher revenues but recorded a second quarter loss of $5.1 million (before a charge related to a headquarters relocation) or 13 cents a share, compared with a loss of $4.7 million, or 14 cents, a year ago.

The company reported that revenues climbed to $44 million from $17.3 million in the same period a year earlier.

Including the effect of the headquarters relocation charges, the net loss for the second quarter of 1999 was $5.6 million. “They did extremely well on the top line,” Tara Long, an analyst with CE Unterberg Towbin, told Bloomberg News. “They’re expanding as quickly as possible.”

Chairman and CEO Kevin O’Connor said in a statement accompanying the earnings report: “This was a transforming quarter for DoubleClick. Not only did we continue to experience strong demand for DoubleClick’s products and services, but we also announced several important initiatives to further develop our suite of product offerings.

“The merger of Abacus Direct, announced in June, will allow us to more efficiently target the right consumer with the right message at the right time. And our recent merger with NetGravity will allow us to offer our customers a truly complete package of online advertising solutions.”

There was no word on when DoubleClick may achieve profitability.

The company said it delivered an average of over 363 million ad impressions per day during the month of June 1999 compared to 264 million ad impressions per day during March 1999. DoubleClick’s DART ad serving technology delivered 10.9 billion ads in June 1999. In addition, the number of Web publishers serviced by DART (Dynamic Ad Reporting and Targeting) increased to 893 in the second quarter of 1999 from 675 in the first quarter of 1999.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts