DoubleClick Makes French Debut

In what marks a further expansion of its international presence, Internet advertising leader DoubleClick Inc. today launched DoubleClick France.

The company said the service will be targeted at French Web site publishers, advertisers, and agencies, and is designed to assist advertisers with the development of one-to-one relationships with Web customers, both within and outside of France.

DoubleClick will employ its proprietary DART technology (Dynamic Advertising Reporting and Targeting) which is designed to match an advertiser’s needs with the profiles of users. Targeted banner ads are then delivered to Web users who visit DoubleClick Network sites and other sites that license DART technology.

The company said that at launch the DoubleClick France Network expects to deliver more than 10 million French ad impressions per month. The Network is comprised of DART-licensees such as Liberation, IP France, IDG France, Excite France, Multimania/Virtual Baguette, Hi-Media, NetFactory and Adjoint. Additional Network sites will be announced later in the year.

“For the first time Web marketers and advertising agencies in France can benefit from precise targeting and accurate measurements for their buys with one contact, one technical standard, and one comprehensive report on their campaign’s performance,” said Stephane Cordier, DoubleClick France’s Director of Operations.

DoubleClick runs international operations in the UK, Australia, Spain, Sweden, Canada, Italy and Japan, and said it serves an average of 60 million ads per day that reach over 35 million global Web users. The company claims a roster of 220 Web publishers internationally, with 1,750 unique sites across its product lines.

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