DoubleClick Network Adds Seven More Sites

DoubleClick Inc. in New York said it has added seven more Web sites to its ad network, growing it to more than 70 sites.

New client sites are Major League Baseball, A&E, The History Channel, Biography, The CyberMom Dot Com, The MyDesktop Network, and Shockrave.

Kevin O’Connor, DoubleClick CEO said the new sites “provide an even greater range of user demographics and interest groups that the DoubleClick Network can help marketers target and reach.”

Said Alex Kam, director of new media at Major League Baseball: “As part of the DoubleClick Network, we’re able to focus on our core publishing competency, while outsourcing specialized ad sales, delivery and tracking to the industry leader.”

Major League Baseball is the official Web site of Major League Baseball, providing scores, statistics, game summaries, video highlights, interactive games, live chats, player biographies, news and feature stories, a kids’ area, online shopping and (soon) live radio broadcasts of select games.

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