DoubleClick Inc. in New York City said it has added six more Web sites to the DoubleClick Network, bringing its roster to more than 70 sites reaching 35 million users.
New sites include: The Food Network, Animal House (college-student oriented), Web MD, Multex (online financial research), Northern Light (a subscription-based search engine ) and Livelink Pinstripe (a business search site).
Jonathan Shapiro, DoubleClick’s vice president of business development said: “These new sites round out the network’s content offerings, build our reach, and are excellent complements to our existing sites.”
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