DoubleClick, the online advertising company, announced on Monday that more than 50 percent of the Fortune 100 companies advertise across its network, including notables like Motorola and General Motors.
[SOUTH AFRICA] DoubleClick, the online advertising company, announced on Monday that more than 50 percent of the Fortune 100 companies advertise across its network, including notables like Motorola and General Motors.
DoubleClick’s share price has depreciated 90 percent since January 2000, giving the announcement a desperate edge. Understandably, DoubleClick has a vested interest in promoting online advertising, but they do offer some sound reasons for cautious optimism.
For one, the company has increased revenue from traditional advertisers by 173 percent since the 3rd quarter of 1999. And according to ad measurement firm, AdRelevance, the number of new companies advertising on the Internet rose by 153 percent in 2000.
Finally, the company states that while consumers spend 10 percent of their media consumption time on the Internet, companies only allocate 5 percent of their advertising budget to online advertising.
According to eMarketer, the worldwide spend on online advertising will be US $43 billion by 2005, compared to US $519 billion for offline advertising. In other words, online adspend will be 7.65 percent of the total spent on advertising worldwide. Up, but still below what it should be given the how much of their total media time consumers will spend on the Internet — a figure that is expected to continue to rise.
DoubleClick and other online advertisers have reason to smile, if they can make it through the current tough times without folding or being acquired by rivals with more substantial cash assets.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article