More NewsDoubleClick, RealNetworks Ink Ad Sales Deal

DoubleClick, RealNetworks Ink Ad Sales Deal

DoubleClick adds to its international resume, with the signing ofanother client.

Advertising services and technology firm DoubleClick Inc. and streaming media company RealNetworks Inc. on Thursday linked up in 16 countries, in a deal under which DoubleClick will sell advertising across the Real.com network.

DoubleClick already provides its DART technology for RealNetworks in the US, and this deal expands the two companies’ relationships to sales and sponsorships outside the US.

The ad company’s sales force will work with advertisers in Europe, the Far East, Central and South America.

“With the remarkable growth of our international traffic and the proliferation of popular RealGuides in local languages, we are excited to have a partner who can do an effective job of connecting advertisers to our growing audience base,” said Shelley Morrison, RealNetworks’ vice president of media and distribution sales.

DoubleClick’s international clients include Alta Vista, MacroMedia, EDGAR Online, Sega Europe, MTV Europe, Wired Japan and CNET Japan. Because they all are connected to DoubleClick’s main technology platform, advertisers can execute a global buy in one place.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts