DoubleClick Signs 15 Partnerships for DART System

New York City-based DoubleClick Inc. said it has signed partnerships with 15 clients using “DART for Advertisers,” including Dell, USWeb/CKS, Travelocity.com, GreenTree.com, Four Points Digital, Travelscape.com, Mediasmith and Strategic Interactive Group.

DART For Advertisers is a privately labeled ad serving, reporting and optimizing system for advertisers and ad agencies and is a product of DoubleClick’s Closed-Loop Marketing Solutions group.

The product allows advertisers to control the delivery of their ad campaigns, including the ability to change creative, target on any site, centralize campaign reporting and monitor post-click activity.

DART is currently delivering more than 5 billion ads a month on more than ,400 Web sites, according to DoubleClick.

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