DoubleClick Inc. on Monday captured Lowestfare.com as a “Select” partner, meaning that the Internet advertising giant will be the sole ad sales representative for the travel site, which also joins the company’s travel network.
The deal gives DoubleClick
substantial banner inventory for its travel network, and the prestige of snaring a brand name site.
“The addition of Lowestfare.com to DoubleClick’s Travel Network expands our reach into this rapidly growing market and provides advertisers with an enormous opportunity to easily target this audience,” said Jane Butler, publisher, Travel Network.
“Nearly 35 million web users currently visit travel related sites and expectations are that these numbers will continue to soar.”
Lowestfare.com is a provider of discount travel products and services to leisure and business travelers.