More NewsDoubleClick Snares New Ad Serving Clients

DoubleClick Snares New Ad Serving Clients

Two new customers choose the ad giant's ad serving solution.

DoubleClick Inc. on Tuesday trumpeted the wins of two new clients for its DART ad serving technology — former Adforce customers Uproar and IPO.com.

These new clients, who have both signed three-year deals with DoubleClick, will use DART for Publishers to manage their online advertising business. The announcement comes on the heels of a similar agreement with Sony Digital Pictures Entertainment, which has committed to a two-year exclusive engagement.

Uproar, whose entertainment properties include Family Feud, Puzzle a-Go-Go, Trivia Blitz and 13 international sites, account for one billion ad impressions a quarter. IPO.com is a content site for investors interested in initial public offerings, private placements and emerging growth companies.

“DART is a good fit for us because its ad management infrastructure will help us meet our advertising demands,” said David Roberts, chief technology officer and co-founder of IPO.com.

“DART assures us that we’ll be able to better control our inventory and leverage the technology for precision targeting and analysis. By taking advantage of these capabilities, we can meet advertiser needs and increase site revenues.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts